六)英译汉(本大题共5小题,每小题2分,共10分 阅读下面的短文,然后把画线的句子翻译成汉语。 Communication can be the most critical aspect of whether a change strategy will succeed or fail (71)The degree to which information flows down through the organization can influence how well the change vision is understood and embraced. It can impact the values, behaviours and mindset of the workforce. It can either clarify or muddle a companys organizational structure and employee roles and it can enhance or detract from the culture the leadership is trying to maintain(72)Executives who have successfully led change efforts advocate in-person discussions and meetings as the most effective communication vehicles The degree to which information is shared across the organization can impact speed and flexibility Ooperation is important to g an innovative organization as it supports risk-taking and provides tools to take action (73 )Continuous innovation. a critical element of e-business strategy the mercy of an organization s communcation structure (74)In todays business environment. the challenge associated with communication is not simply one of volume. Instead, it is the need to reach the target audience( both internal and external) with messages that include strategic, tactical and"WIlFM" elements. It is the need to prioritize the communications for the target audiences(so that the most important will be absorbed first ) as well as the need to strike a balance between too little and too much information. (75)In the e-business environment, building a relationship with customers is critical, and this cannot be achieved without hearing their suggestions. needs and desires To be effective for internal audiences. communication must share what is and what is not changing Communication builds commitment, and is the key to overcoming resistance to the change (七汉译英(本大题共5小题,每小题2分,共10分) 用括号内给出的词,把下列汉语句子翻译成英语 76你可以把不重要的细节删掉。( cut out) 77你能确保我们订了房间吗?( make sure 78他宁愿辞职也不愿意参与这种欺诈的交易。( rather than) 79.只有这样你们才能改善目前公司的局势。(only) 80中国每年都向其他国家出口大量的衣服。( export) 浙00888#电子商务英语试题第7页共7页浙 00888# 电子商务英语试题 第 7 页 共 7 页 (六)英译汉(本大题共 5 小题，每小题 2 分，共 10 分) 阅读下面的短文，然后把画线的句子翻译成汉语。 Communication can be the most critical aspect of whether a change strategy will succeed or fail.(71)The degree to which information flows down through the organization can influence how well the change vision is understood and embraced. It can impact the values, behaviours and mindset of the workforce. It can either clarify or muddle a company’s organizational structure and employee roles and it can enhance or detract from the culture the leadership is trying to maintain.(72)Executives who have successfully led change efforts advocate in-person discussions and meetings as the most effective communication vehicles. The degree to which information is shared across the organization can impact speed and flexibility tremendously. Lateral communication and cooperation is important to building an innovative organization as it supports risk-taking and provides tools to take action.(73)Continuous innovation, a critical element of e-business strategy, is at the mercy of an organization’s communication structure. (74)In today’s business environment, the challenge associated with communication is not simply one of volume. Instead, it is the need to reach the target audience(both internal and external) with messages that include strategic, tactical and “WIIFM” elements. It is the need to prioritize the communications for the target audiences(so that the most important will be absorbed first),as well as the need to strike a balance between too little and too much information.(75)In the e-business environment, building a relationship with customers is critical, and this cannot be achieved without hearing their suggestions, needs and desires. To be effective for internal audiences, communication must share what is and what is not changing. Communication builds commitment, and is the key to overcoming resistance to the change. (七)汉译英(本大题共 5 小题，每小题 2 分，共 10 分) 用括号内给出的词，把下列汉语句子翻译成英语。 76.你可以把不重要的细节删掉。(cut out) 77.你能确保我们订了房间吗?(make sure) 78.他宁愿辞职也不愿意参与这种欺诈的交易。(rather than) 79.只有这样你们才能改善目前公司的局势。(only) 80.中国每年都向其他国家出口大量的衣服。(export)