(1)Demand (2)Demand equation (3)Total cost function (4)Marginal cost (5)Marginal revenue 3问题与应用（能力要求） (1)Questions in study text (2)Exercises in practice and revision kit. 第三节Price strategies 1主要内容 (1)Cost-plus pricing (2)Marginal cost-plus pricing (3)Full cost pricing versus marginal cost pricing (4)Market skimming pricing (5)Market penetration pricing (6)Complementary product pricing (7)Product line pricing (8)Volume discounting (10)Relevant cost pricing 2.基本概念和知识点 (1)Cost-plus pricing ()Marginal cost-plus pricing (3)Full cost pricing versus marginal cost pricing (4)Market skimming pricing (5)Market penetration pricing (6)Complementary product pricing (7)Product line pricing (8)Volume discounting (9)Price discrimination (10)Relevant cost pricing 3.问题与应用（能力要求） (1)Questions in study text. (2)Exercises in practice and revision kit (三)思考与实践 1616 （1）Demand （2）Demand equation （3）Total cost function （4）Marginal cost （5）Marginal revenue 3.问题与应用（能力要求） （1）Questions in study text. （2）Exercises in practice and revision kit. 第三节 Price strategies 1.主要内容 （1）Cost-plus pricing （2）Marginal cost-plus pricing （3）Full cost pricing versus marginal cost pricing （4）Market skimming pricing （5）Market penetration pricing （6）Complementary product pricing （7）Product line pricing （8）Volume discounting （9）Price discrimination （10）Relevant cost pricing 2.基本概念和知识点 （1）Cost-plus pricing （2）Marginal cost-plus pricing （3）Full cost pricing versus marginal cost pricing （4）Market skimming pricing （5）Market penetration pricing （6）Complementary product pricing （7）Product line pricing （8）Volume discounting （9）Price discrimination （10）Relevant cost pricing 3.问题与应用（能力要求） （1）Questions in study text. （2）Exercises in practice and revision kit. （三）思考与实践