(b)Explain the price elasticity of demand. (c)Derive and manipulate a straight line demand equation.Derive an equation for the total cost function(including volume-based discounts). (d)Calculate the optimum selling price and quantity for an organisation,equating marginal cost and marginal revenue. (e)Evaluate a decision to increase production and sales levels,considering incremental costs,incremental revenues and other factors. (f)Determine prices and output levels for profit maximisation using the demand-based approach to pricing(both tabular and algebraic methods). (g)Explain different price strategies,including:(i)All forms of cost-plus,(ii) Skimming.(iii)Penetration,(iv)Complementary product,(v)Product line,(vi)Volume discounting,(vii)Discrimination,(viii)Relevant cost. (二)教学内容 第-节Pricing policy and the market 1,主要内容 (1)Influences on price (2)Markets (3)Competition 2.基本概念和知识点 (1)Pricing (2)Perfect competition (3)Monopoly (4)Monopolistic competition (5)Oligopoly 3.问题与应用（能力要求） (1)Questions in study text. (2)Exereises in practice and revision kit 第二节Demand 1主要内容 (1)The economic analysis of demand (2)Variables which influence demand (3)Deriving the demand equation (4 The total cost function (5)The profit-maximising price/output level 2.基本概念和知识点 15 15 (b) Explain the price elasticity of demand. (c) Derive and manipulate a straight line demand equation. Derive an equation for the total cost function (including volume-based discounts). (d) Calculate the optimum selling price and quantity for an organisation, equating marginal cost and marginal revenue. (e) Evaluate a decision to increase production and sales levels, considering incremental costs, incremental revenues and other factors. (f) Determine prices and output levels for profit maximisation using the demand-based approach to pricing (both tabular and algebraic methods). (g) Explain different price strategies, including: (i) All forms of cost-plus, (ii) Skimming, (iii) Penetration, (iv) Complementary product, (v) Product line, (vi) Volume discounting, (vii) Discrimination, (viii) Relevant cost. （二）教学内容 第一节 Pricing policy and the market 1.主要内容 （1）Influences on price （2）Markets （3）Competition 2.基本概念和知识点 （1）Pricing （2）Perfect competition （3）Monopoly （4）Monopolistic competition （5）Oligopoly 3.问题与应用（能力要求） （1）Questions in study text. （2）Exercises in practice and revision kit. 第二节 Demand 1.主要内容 （1）The economic analysis of demand （2）Variables which influence demand （3）Deriving the demand equation （4）The total cost function （5）The profit-maximising price/output level 2.基本概念和知识点