e视人苦 The value delivery process Japanese values Zero customer feedback time Zero product-improvement time Zero purchasing time Zero set-up time Zero defects 2008-3-5 Marketing Management ( UG)2008-3-5 Marketing Management (UG) 7 The Value Delivery Process • Japanese values: – Zero customer feedback time. – Zero product-improvement time. – Zero purchasing time. – Zero set-up time. – Zero defects