e视人苦 The value Delivery Process Value creation and delivery consists of three parts Choosing the value(segment the market, define target market, develop"offering,) Providing the value(product features, prices, and distribution channels) Communicating the value(sales force, advertising and promotional tools) 2008-3-5 Marketing Management ( UG)2008-3-5 Marketing Management (UG) 6 The Value Delivery Process • Value creation and delivery consists of three parts – Choosing the value (segment the market, define target market, develop “offering”). – Providing the value (product features, prices, and distribution channels). – Communicating the value (sales force, advertising, and promotional tools)