e视人苦 The Value delivery Process The traditional view of marketing is that the firm makes something and then sells it Will not work in economies where people face abundant choice New belief: marketing begins with the planning process. 2008-3-5 Marketing Management ( UG)2008-3-5 Marketing Management (UG) 5 The Value Delivery Process • The traditional view of marketing is that the firm makes something and then sells it – Will not work in economies where people face abundant choice. – New belief: marketing begins with the planning process