e视人苦 Value delivery Systems (a)Traditional Physical Process Sequence Make the product Sell the product Design Advertise/ produc Procure Ice Sell promote/ Distribute/Service (b)Value Creation and Delivery Sequence Choose the value Provide the value Communicate the value Customer Market 1e) Product)Service Sourcing)Distributing segmentation selection/ Sales force focus promotion ment Making/Servicing Strategic Marketing Tactical Marketing 2008-3-5 Marketing Management ( UG)2008-3-5 Marketing Management (UG) 4 Value Delivery Systems