Understanding Organizational Behavior Organizational Behavior (OB) >The study of the actions of people at work;people are the most important asset of an organization ·Early OB Advocates >Robert Owen >Hugo Munsterberg >Mary Parker Follett Chester Barnard 2007 Prentice Hall,Inc.All rights reserved. 2-16 Understanding g Or anizational Behavior • Organizational Behavior (OB) ¾The study of the actions of people at work; people are the most important asset of an organization • Early OB Advocates ¾Robert Owen ¾Hugo Munsterberg ¾Mary Parker Follett Mary Parker Follett ¾Chester Barnard © 2007 Prentice Hall, Inc. All rights reserved. 2–16