The reader may decide to read on or look elsewhere simply by glancing at the headline.Obviously,the headline must be eye-catching to grab the reader's attention. Usually,some white space is left above the beginning of the story so that the editors can revise the headline provided or write their own headline. The first paragraph begins with the place and date of the announcement.The press release may consist of several paragraphs,but the first paragraph is typically the lead paragraph.It contains all the critical information of the news.The other paragraphs contain information of descending importance. Where there are more than one page to the press release,all the pages after the first are numbered at the top.The bottom of the pages except the last one is marked with “more”,The last page is marked with"End”or“###'several spaces below the last line. The press release on the web site follows roughly the dame format except for the company letterhead.The specimen press release is chosen from the web site of General Motors.GM is announcing a petition it has made to the Federal traffic authorities.Note that the release includes the petition and some relevant background information.It even contains an advertisement for the company. 2.新闻稿的写作 Brainstorming what to write.A press release should be written in the same style as a story in a good newspaper.To prepare a press release,ask yourself these questions about the event you want to report: Who is the central participant in the event? Who is making the announcement? Who is the authority for the statement? What are their titles and other identification? What happened or what will happen? What are the details? What is the significance of the event? Where did or will the event take place? When did the event take place? When was the announcement of the event made? What are the causes of the event?The reader may decide to read on or look elsewhere simply by glancing at the headline. Obviously, the headline must be eye-catching to grab the reader’s attention. Usually, some white space is left above the beginning of the story so that the editors can revise the headline provided or write their own headline. The first paragraph begins with the place and date of the announcement. The press release may consist of several paragraphs, but the first paragraph is typically the lead paragraph. It contains all the critical information of the news. The other paragraphs contain information of descending importance. Where there are more than one page to the press release, all the pages after the first are numbered at the top. The bottom of the pages except the last one is marked with “more”. The last page is marked with “End” or “# # #” several spaces below the last line. The press release on the web site follows roughly the dame format except for the company letterhead. The specimen press release is chosen from the web site of General Motors. GM is announcing a petition it has made to the Federal traffic authorities. Note that the release includes the petition and some relevant background information. It even contains an advertisement for the company. 2．新闻稿的写作 Brainstorming what to write. A press release should be written in the same style as a story in a good newspaper. To prepare a press release, ask yourself these questions about the event you want to report: Who is the central participant in the event? Who is making the announcement? Who is the authority for the statement? What are their titles and other identification? What happened or what will happen? What are the details? What is the significance of the event? Where did or will the event take place? When did the event take place? When was the announcement of the event made? What are the causes of the event?