clear and accurate.The writer has to give all the crucial information about the news. Basically,the writer has to give answers to the questions of What,Who,When,Where, Why,or How.The hidden agenda prompts the writer to dress up the way the news is presented.This may involve choice of words and patterns,tone of writing,length of the release,etc. Needless to say,the target audience of the press release merits attention and care.The press release is intended for two audiences:the news editor and more importantly the ultimate readers.It must please the editors in the first place,for they are the gatekeepers who may accept or discard your contributions.Any mechanical makeup of the press release should serve the convenience of the news editors.Certainly,the writer should cater to the interest of ultimate consumers of the news.For example,the press release marking the opening of a plant may be adapted according to the prospective audiences.For a local newspaper,the release would give the basic news story concerning the time,place,names of principal participants,and information regarding the use to which the plant will be put and the number of employees who will be working there.It may also include the reactions of the community's leaders towards the new plant.To be accepted by business publications for engineers, however,the press release would do well to describe some of the unusual problems and technical matters encountered in the construction of the plant. It also pays off to consider the literacy level of your reader.Stories intended for lay readers should avoid overuse of scientific and technical terms.When the terms cannot be avoided,define them in general terms or describe them by analogy with something they are likely to be familiar with. 重点讲解 1.围绕课文中的范例讲解新闻稿文本的组织结构 The press release is written in a prescribed form.Usually,it is typed on company letterhead.The heading typically comprises the name and address and telephone number of the news source.It is good practice to give the name and phone number of someone who can give further information should it be required. Under the heading is placed the release date.Depending on the date on which the release is to be published,there may be several different forms of release date,for example,"For Immediate Release,""For release Tuesday,June 14,""For Release at Will,"etc.Sometimes,the name and phone number of the contact person for additional information is given below the release date if such information has not been made available in the heading. What follows is the headline.It is usually the first thing the reader notices of the news story.Therefore,it is sometimes referred to as the window on the news story.clear and accurate. The writer has to give all the crucial information about the news. Basically, the writer has to give answers to the questions of What, Who, When, Where, Why, or How. The hidden agenda prompts the writer to dress up the way the news is presented. This may involve choice of words and patterns, tone of writing, length of the release, etc. Needless to say, the target audience of the press release merits attention and care. The press release is intended for two audiences: the news editor and more importantly the ultimate readers. It must please the editors in the first place, for they are the gatekeepers who may accept or discard your contributions. Any mechanical makeup of the press release should serve the convenience of the news editors. Certainly, the writer should cater to the interest of ultimate consumers of the news. For example, the press release marking the opening of a plant may be adapted according to the prospective audiences. For a local newspaper, the release would give the basic news story concerning the time, place, names of principal participants, and information regarding the use to which the plant will be put and the number of employees who will be working there. It may also include the reactions of the community’s leaders towards the new plant. To be accepted by business publications for engineers, however, the press release would do well to describe some of the unusual problems and technical matters encountered in the construction of the plant. It also pays off to consider the literacy level of your reader. Stories intended for lay readers should avoid overuse of scientific and technical terms. When the terms cannot be avoided, define them in general terms or describe them by analogy with something they are likely to be familiar with. 重点讲解 1．围绕课文中的范例讲解新闻稿文本的组织结构 The press release is written in a prescribed form. Usually, it is typed on company letterhead. The heading typically comprises the name and address and telephone number of the news source. It is good practice to give the name and phone number of someone who can give further information should it be required. Under the heading is placed the release date. Depending on the date on which the release is to be published, there may be several different forms of release date, for example, “For Immediate Release,” “For release Tuesday, June 14,” “For Release at Will,” etc. Sometimes, the name and phone number of the contact person for additional information is given below the release date if such information has not been made available in the heading. What follows is the headline. It is usually the first thing the reader notices of the news story. Therefore, it is sometimes referred to as the window on the news story