Lesson 24 Press Releases 第二十四课新闻稿 教学目的 学生通过学习分析公司向外发布的新闻稿的范例，掌握新闻稿的语篇组织结 构和词汇语法特点，能够撰写简单的新闻稿。 教学安排 本课需要3个学时完成。其中课文讲解和范例分析需要1学时，课外材料展 示和课堂练习各1学时，后者利用计算机多媒体教室进行。 1.学生分组讨论课文的各个部分：概述，写作目的和读者预估，新闻稿文 本的组成部分，语言特点。 2.学生参照范例进行口头练习：目的是熟悉范例内容。 3.家庭作业：收集公司新闻稿的实例；撰写一份新闻稿。 主要教学内容 本课主要讲解新闻稿的写法，涉及写作目的和读者预估、文本组织、语言特 点。 The press release,also called news release,is a type of journalistic writing companies and organizations usually produce to announce to the public new products or services, special events of the companies or organizations,management changes,or sponsorship of social-action or cultural programs. Press releases are often prepared by the public relations department of a company. They are delivered by hand or mailed to the local newspapers,television and radio stations,and professional or trade publications that might be interested in the respective stories.It is now commonplace to see companies releasing their news on their Internet web sites. Press releases are produced,most obviously,to inform the public about the company and its products or services.This may be called their express purpose.There can be a hidden purpose-to project a favorable corporate image,as most types of corporate literature tend to do. Since the major purpose of the release is to inform,the release has to be concise andLesson 24 Press Releases 第二十四课 新闻稿 教学目的 学生通过学习分析公司向外发布的新闻稿的范例，掌握新闻稿的语篇组织结 构和词汇语法特点，能够撰写简单的新闻稿。 教学安排 本课需要 3 个学时完成。其中课文讲解和范例分析需要 1 学时，课外材料展 示和课堂练习各 1 学时，后者利用计算机多媒体教室进行。 1．学生分组讨论课文的各个部分：概述，写作目的和读者预估，新闻稿文 本的组成部分，语言特点。 2．学生参照范例进行口头练习：目的是熟悉范例内容。 3．家庭作业：收集公司新闻稿的实例；撰写一份新闻稿。 主要教学内容 本课主要讲解新闻稿的写法，涉及写作目的和读者预估、文本组织、语言特 点。 The press release, also called news release, is a type of journalistic writing companies and organizations usually produce to announce to the public new products or services, special events of the companies or organizations, management changes, or sponsorship of social-action or cultural programs. Press releases are often prepared by the public relations department of a company. They are delivered by hand or mailed to the local newspapers, television and radio stations, and professional or trade publications that might be interested in the respective stories. It is now commonplace to see companies releasing their news on their Internet web sites. Press releases are produced, most obviously, to inform the public about the company and its products or services. This may be called their express purpose. There can be a hidden purpose - to project a favorable corporate image, as most types of corporate literature tend to do. Since the major purpose of the release is to inform, the release has to be concise and