试卷代号：1361 国家开放大学（中央广播电视大学）2015年春季学期“开放本科”期末考试 国际商务交际 试题答案及评分标准 (供参考) 2015年7月 Part One Reading (20 points) Two point for each item. 1.False 2.False 3.True 4.True 5.False 6.True 7.True 8.False 9.True 10.True Part Two Short-Answer Questions (20 points) Five points for each question. 11.You can build interest and conviction through the use of the following:facts or statistics;examples;expert opinion;specific details;direct benefits;indirect benefits etc. 12.Persuasion becomes unethical when facts are distorted,overlooked,or manipulated with an intent to deceive. 13.Seek training.Understand the value of differences.Don't expect conformity.Create zero tolerance for bias and stereotypes.Learn about your cultural self.Make fewer assumptions.Build on similarities.(If any five strategies of these are mentioned,five points can be offered. 14.For our purposes,communication is the transmission of information and meaning from one individual or group to another.The crucial element in this definition is meaning.The process of communication is successful only when the receiver understands an idea as the sender intended it.Both parties must agree not only on the information transmitted but also on the meaning of that information. 1444试卷代号 :1361 国家开放大学(中央广播电视大学 )2015 年春季学期"开放本科"期末考试 国际商务交际 试题答案及评分标准 (供参考) 2015 Part One Reading (20 points) • Two point for each item. 1. False 2. False 3. True 4. True 5. False 6. True 7. True 8. False 9. True 10. True Part Two Short-Answer Questions (20 points) • Five points for each question. 11. Y ou can build interest and conviction through the use of the following: facts or statistics; examples; expert opinion; specific details; direct benefits; indirect benefits etc. 12. Persuasion becomes unethical when facts are distorted , overlooked , or manipulated with an intent to deceive. 13. Seek training. Understand the value of differences. Don? t expect conformity. Create zero tolerance for bias and stereotypes. Learn about your cultural self. Make fewer assumptions. Build on similarities. (If any five strategies of these are mentioned , five points can be offered. ) 14. For our purposes, communication is the transmission of information and meaning from one individual or group to another. The crucial element in this definition is meaning. The process of communication is successful only when the receiver understands an idea as the sender intended it. Both parties must agree not only on the information transmitted but also on the meaning of that information. 1444