Methodology VV& L.S. Research conducted an exploratory research study in the Albuquerque area for Snoggles Dog Bakery which consisted of primary data gathering. Snoggles needed an inexpensive, convenient and ani efficient way of collecting data about dog owner's behaviors, interests, and preferences in Albuquerque. In order to meet these needs a structured questionnaire was designed. The survey included a variety of questions(such as category scale, constant sum and likert)which related to the research objectives. The survey was collectively designcd by V.V.& L.s. Rosearch The President of Snoggles Dog Bakery assisted with the survey collection People who are pet owners or purchase dog biscuits for other peoples pets in the Albuquerque area were eligible for participating in the research study. Respondents were selected by convenience sampling. The distribution of the surveys was executed two. Respondents taking their dog for a walk in the park were intercepted ar were obtained through store interception at Petsmart in Albuquerque, M d others The ainn was to distribute and collect 200 surveys. Out of those 200 only 141 were answered and collected for a 71% response rate. Some of the surveys were incomplete and contained missing answers. V.V. & L.s. Research believe that the problems encountered were due to the fact that the survey directions may have been somewhat vague amd/or lacked attention given to the questions by the respondents which was obtained through the use of SPss Statistical Analysis Computer Program Through the use of this program mean, frequency and cross tabulation data was generated which is reflected in the results of the report RESULTS Consumer behavor Reasons To Give Dogs Biscuits Frequency: The majority(68%)of the respondents give dog biscuits to"reward good behavior. "The second most popular reason to give dog biscuits was" pampering with 43%.The ranking after the top two are as follows: "training, (39%); "leaving dog aione,"(38%);"fresh breathe, "(28%); "cute behavior, "(26%). The next grouping of responses are:"out of habit, "(19%); "no reason, "(15%);"distract attention, "and"stop annoying bahavior, (14%)each. (See Graph 1.1)