SNOGGLES DOG BAKERY SURVEY RESULTS Introduction Pets are ranked as the third largest animal industry in the United States. People invest great amounts of time and money in to their beloved animals. Annually the dog and cat food industry gross sales of nearly $9 billion, which consists of canned, dried, and semi-moist products, along with snacks and treats. No longer are they fed only scraps from the table. In view that two-thirds of all adult dogs are overweight, there is a need for low-calorie, low-fat, and light products. This rapidly growing industry holds a great opportunity for the newly emerging entrepreneur or business. The pet industry has the potential to become very profitable if they can target the right market Businesses and advertisers know that pet owners love to indulge their pets and are willing to spend the money to do so. today you see more and more businesses taking advantage of this and breaking into the growing pet industry market Snoggles Dog Bakery is a company that will be niche marketing all natural doo dke barked biscuits in the Albuquerque area. Snoggles Dog Bakery s mission is t and distribute the fresh healthy dog biscuits by utilizing natural ingredients in reusable and refillable containers. This in turn will satisfy all dogs and their owners Snoggles plans to open a dog bakery in Albuquerque within the next two years. The bakery will primarily scll a varicty of all natural healthy dog biscuits and will offer other dog paraphernalia that customers can purchase for their dogs The purpose of this study is to learn more about the dog food industry in the Albuquerque area. Snoggles has contracted V.V. and L S Research to conduct an exploratory study in order to determine the market potential of Snoggles dog biscuits The research will be conducted in order to discover interest in all natural dog biscuits This information will be used by Snoggles Dog Bakery to get an idea of what its target market is and to make decisions regarding how they want to focus future research projects Objectives Several key areas were identified when determining the boundaries of this study. The following describe the specific research objectives To identify the to market and characteristics that exist in that market To determine if the product has potential To discover how much the consumer is willing to invest in their pet To identify methods of reward that consumers display to their pets