Strategic Planning Your business strategy Defines your position in the market place Distinguishes you from your competition Determines your market identit Reflects the core values of your business Drives what actions you must take to maintain and support your competitive advantage! 13 Strategic Planning Your business strategy ▪ Defines your position in the market place ▪ Distinguishes you from your competition ▪ Determines your market identity ▪ Reflects the core values of your business ▪ Drives what actions you must take to maintain and support your competitive advantage