Strategic Planning Strategic planning/management is defined as The process whereby managers establish an organisation's long term direction The process whereby specific objectives are set Developing strategies to achieve these objects The aims of strategic planning/management are To help the organisation to achieve a competitive advantage The special edge that permits an organisation to manage environmental influences better than ist competitors do To ensure long term success for the organisation! 12 Strategic Planning Strategic planning/management is defined as ▪ The process whereby managers establish an organisation‘s long term direction ▪ The process whereby specific objectives are set ▪ Developing strategies to achieve these objects The aims of strategic planning/management are ▪ To help the organisation to achieve a competitive advantage ▪ The special edge that permits an organisation to manage environmental influences better than ist competitors do ▪ To ensure long term success for the organisation