Typical Questions for a planning process Which products(areas)are doing well, which ones arent? Why? How well do I reach my customers with my product/my program? How important is a certain area for my total list? How costly and time consuming is this area? Am I market leader? Where? With what? Do I have a supporting program(e.g. journals)? What do i need to do to become market leader in a certain area? What would happen, if I stopped publishing in a certain area? Revenue? Profitability? Image? How does a certain area fit together with my whole strategy! 11 ▪ Which products (areas) are doing well, which ones aren‘t? Why? ▪ How well do I reach my customers with my product/my program? ▪ How important is a certain area for my total list? ▪ How costly and time consuming is this area? ▪ Am I market leader? Where? With what? ▪ Do I have a supporting program (e.g. journals)? ▪ What do I need to do to become market leader in a certain area? ▪ What would happen, if I stopped publishing in a certain area? Revenue? Profitability? Image? ▪ How does a certain area fit together with my whole strategy? Typical Questions for a planning process