Requirements In order to be ready for the challenges, publishers must adapt the new situation. KPMG sees especially the following items as critical Ensuring the content quality and thereby reaching or keeping the market leadership in subsegments or topics(reach the must have-status") Also connected to possibly necessary and consequent reassessment of the portfolio Enhance existing technologies to create new distribution channels in order to provide contents in a timely and up to date manner(e. g online) Improve equity base to become more independent of outside financing Source: KPMG corporate finance! 10 Requirements ▪ Ensuring the content quality and thereby reaching or keeping the market leadership in subsegments or topics (reach the „must￾have-status“) ▪ Also connected to possibly necessary and consequent reassessment of the portfolio. ▪ Enhance existing technologies to create new distribution channels in order to provide contents in a timely and up to date manner (e.g. online) ▪ Improve equity base to become more independent of outside financing. Source: KPMG corporate finance In order to be ready for the challenges, publishers must adapt to the new situation. KPMG sees especially the following items as critical: