Situation of the book market in the segment of non-trade publishing The national market has already undergone and will continue to undergo drastic changes in the coming years More competition by national and international- mostly well capitalized companies Further development of distribution channels and technologⅰes National cons olidation forced by the national economic situation Ensuring the financing of publishers becomes more and more difficult! 9 Situation of the book market in the segment of non-trade publishing ▪ More competition by national and international – mostly well capitalized companies. ▪ Further development of distribution channels and technologies ▪ National consolidation forced by the national economic situation. ▪ Ensuring the financing of publishers becomes more and more difficult. The national market has already undergone and will continue to undergo drastic changes in the coming years: :