The day today 1. Strategic Planning -overview 2. Vision /Mission 3. Company Values /Company Goals 4. SWOT Analysis 5. Environmental Analysis 6. Market Analysis 7. Customer Target Groups 8. Competitor Analysis 9. Potential Analysis 10.Action Plans! 8 The day today 1. Strategic Planning – overview 2. Vision /Mission 3. Company Values / Company Goals 4. SWOT Analysis 5. Environmental Analysis 6. Market Analysis 7. Customer Target Groups 8. Competitor Analysis 9. Potential Analysis 10.Action Plans