e视人苦 a Holistic Marketing orientation and Customer value Holistic marketing addresses three key management questions Value exploration -identify new value opportunities Value creation --create more promising new value offerings Value delivery-deliver the new value offerings more efficiently 2008-3-5 Marketing Management ( UG)2008-3-5 Marketing Management (UG) 11 A Holistic Marketing Orientation and Customer Value • Holistic marketing addresses three key management questions: – Value exploration—identify new value opportunities – Value creation—create more promising new value offerings – Value delivery—deliver the new value offerings more efficiently