e视人苦 Core Competences Companies need resources(labor materials, energy, etc. Own or nurture the resources and competencies that make up the essence of the business -outsource if competency is cheaper and available Competitive advantage accrues to companies that possess distinctive capabilities(excellence in broader business processes) Competitive advantage derives from how well the company fits its core competencies and distinctive capabilities into tightly interlocking" activity systems 2008-3-5 Marketing Management ( UG)2008-3-5 Marketing Management (UG) 10 • Companies need resources (labor, materials, energy, etc.) – Own or nurture the resources and competencies that make up the essence of the business —outsource if competency is cheaper and available. – Competitive advantage accrues to companies that possess distinctive capabilities (excellence in broader business processes). – Competitive advantage derives from how well the company fits its core competencies and distinctive capabilities into tightly interlocking “activity systems.” Core Competences