e视人苦 Porters value chain Primary activities Inbound logistics(material procurement) Operations( turn into final product Outbound logistics( shipping and warehousing Marketing(marketing and sales Servicing(service after the sale Support activities Procurement Technology development Human resource management Firm infrastructure 2008-3-5 Marketing Management ( UG)2008-3-5 Marketing Management (UG) 9 Porter’s Value Chain • Primary activities: – Inbound logistics (material procurement) – Operations (turn into final product) – Outbound logistics (shipping and warehousing) – Marketing (marketing and sales) – Servicing (service after the sale) • Support activities: – Procurement. – Technology development. – Human resource management. – Firm infrastructure