Internet Marketing and Electronic Retailing Characteristics of Successful E-Tailing High brand recognition a guarantee provided by highly reliable or well-known vendors Digitized format Relatively inexpensive items Frequently purchased items Commodities with standard specifications Well- known packaged items that cannot be opened even in a traditional store Electronic Commerc Prentice Hall 2006Electronic Commerce Prentice Hall © 2006 8 Internet Marketing and Electronic Retailing • Characteristics of Successful E-Tailing – High brand recognition – A guarantee provided by highly reliable or well-known vendors – Digitized format – Relatively inexpensive items – Frequently purchased items – Commodities with standard specifications – Well-known packaged items that cannot be opened even in a traditional store