E-Retailing Business Models Classification by Distribution Channel 1. Mail-order retailers that go online 2. Direct marketing from manufacturers 3. Pure-play e-tailers 4. Click-and-mortar retailers 5. Internet (online) malls Electronic Commerc Prentice Hall 2006Electronic Commerce Prentice Hall © 2006 9 E-Retailing Business Models • Classification by Distribution Channel 1. Mail-order retailers that go online 2. Direct marketing from manufacturers 3. Pure-play e-tailers 4. Click-and-mortar retailers 5. Internet (online) malls