E-Retailing Business Models direct marketing Broadly, marketing that takes place without intermediaries between manufacturers and buyers in the context of this book, marketing done online between any seller and buyer Electronic Commerc Prentice Hall 2006Electronic Commerce Prentice Hall © 2006 10 E-Retailing Business Models direct marketing Broadly, marketing that takes place without intermediaries between manufacturers and buyers; in the context of this book, marketing done online between any seller and buyer