E-Retailing Business Models Direct Sales by Manufacturers Sellers can understand their markets better because of the direct connection to consumers Consumers gain greater information about the products through their direct connection to the manufacturers Electronic Commerc Prentice Hall 2006Electronic Commerce Prentice Hall © 2006 11 E-Retailing Business Models • Direct Sales by Manufacturers – Sellers can understand their markets better because of the direct connection to consumers – Consumers gain greater information about the products through their direct connection to the manufacturers