E-Retailing Business Models virtual(pure-play)e-tailers Firms that sell directly to consumers over the Internet without maintaining a physical sales channel click-and-mortar retaillers Brick-and-mortar retailers that offer a transactional Web site from which to conduct business Electronic Commerc Prentice Hall 2006Electronic Commerce Prentice Hall © 2006 12 E-Retailing Business Models virtual (pure-play) e-tailers Firms that sell directly to consumers over the Internet without maintaining a physical sales channel click-and-mortar retailers Brick-and-mortar retailers that offer a transactional Web site from which to conduct business