E-Retailing Business Models brick-and-mortar retailers Retailers who do business in the non-Internet, physical world in traditional brick-and-mortar stores multichannel business model a business model where a company sells in multiple marketing channels simultaneously(e.g, both physical and online stores) Electronic Commerc Prentice Hall 2006 13Electronic Commerce Prentice Hall © 2006 13 E-Retailing Business Models brick-and-mortar retailers Retailers who do business in the non-Internet, physical world in traditional brick-and-mortar stores multichannel business model A business model where a company sells in multiple marketing channels simultaneously (e.g., both physical and online stores)