碰剥经悔贸昌大是 高级商务英语阅读 EDS EDS provides a broad portfolio of business and technology solutions to help its clients worldwide improve their business performance.EDS'core portfolio comprises information-technology, applications and business process services,as well as information-technology transformation services.EDS'A.T.Kearney subsidiary is one of the world's leading high-value management consultancies. We support the world's leading companies and governments in 60 countries. Employees:more than 120,000 2003 revenues:more than $20 billion Ranked 87th on the Fortune 500 VM.课文讲解 1.which is image-driven(p.1) image指品牌形象，driven“受..驱使”，image-driven,adj,形象驱动的：化妆品等产品受品牌 形象的影响很大。全句是讲，消费者在购买化妆品这类产品时，很大程度上看重品牌的知名度。 2.joint venture (p.2) venture一词的含义是：a business enterprise involving some risk in expectation of gain,即“追 求利润但有某些风险的企业"，因此joint venture在此是指“合资企业"。 3.distribution channels(p.2) distribution channel the set of firms and individuals that take title,or assist in transferring tite,to the particular product or service as it moves from the producer to the consumer(在产品和 服务从生产商向消费者转移的过程中取得这些产品或服务的所有权或者帮助转移所有权的企业和个 人)。实际上它指的就是我们平常所说的middlemen(中间商)，主要包括批发商(wholesaler)和零售 商(retailer)。 4.premium brands(p.2) 第9页共11页高级商务英语阅读 EDS EDS provides a broad portfolio of business and technology solutions to help its clients worldwide improve their business performance. EDS' core portfolio comprises information-technology, applications and business process services, as well as information-technology transformation services. EDS' A.T. Kearney subsidiary is one of the world's leading high-value management consultancies. We support the world's leading companies and governments in 60 countries. Employees: more than 120,000 2003 revenues: more than $20 billion Ranked 87th on the Fortune 500 VI. 课文讲解 1．which is image-driven (p. 1) image 指品牌形象，driven“受……驱使”，image-driven, adj., 形象驱动的；化妆品等产品受品牌 形象的影响很大。全句是讲，消费者在购买化妆品这类产品时，很大程度上看重品牌的知名度。 2．joint venture (p.2) venture 一词的含义是：a business enterprise involving some risk in expectation of gain, 即“追 求利润但有某些风险的企业”，因此 joint venture 在此是指“合资企业”。 3. distribution channels (p.2) distribution channel 是指 the set of firms and individuals that take title, or assist in transferring title, to the particular product or service as it moves from the producer to the consumer（在产品和 服务从生产商向消费者转移的过程中取得这些产品或服务的所有权或者帮助转移所有权的企业和个 人）。实际上它指的就是我们平常所说的 middlemen（中间商），主要包括批发商(wholesaler)和零售 商(retailer)。 4. premium brands (p. 2) 第 9 页 共 11 页