吕。如么是宫? 营销是个人和集体通过创造,提供出售,并同 别人交换产品和价值,以获得其所需所欲之物 的一种社会和管理过程。 Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others 清华大学经济管理学院胡左浩清华大学经济管理学院 胡左浩 二、什么是营销？ • 营销是个人和集体通过创造，提供出售，并同 别人交换产品和价值，以获得其所需所欲之物 的一种社会和管理过程。 • Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others