16-8 Il-2 Functions Focus of IMC IMC helps an organization focus on the best mix of promotional disciplines for their needs >A way of planning using a holistic approach Being used successfully in both the consumer and B-to-B markets >Focus on the process of marketing,not the parts 制卧价策易大学 国际商学院市场营销学系¾ IMC helps an organization focus on the best mix of promotional disciplines for their needs ¾ A way of planning using a holistic approach ¾ Being used successfully in both the consumer and B-to-B markets ¾ Focus on the process of marketing, not the parts 16－8 16－8 II-2 Functions & Focus of IMC 2 Functions & Focus of IMC