Il-3 How IMC Works 16-9 >Move from inside-out to outside-in planning and implementation >View your activities as an inter-related system of marketing and communication >Expect different responses from different audiences >Create synergy among communication techniques >Develop a marketing information system to track results and give feedback on programs(i.e. marketing database) 制计爱价蜀易大学 国际商学院市场营销学系¾Move from inside-out to outside-in planning and implementation ¾View your activities as an inter-related system of marketing and communication ¾Expect different responses from different audiences ¾Create synergy among communication techniques ¾Develop a marketing information system to track results and give feedback on programs (i.e. marketing database) 16－9 16－9 II-3 How IMC Works 3 How IMC Works