ll-4 Development Stages of IMC 16-10 1.Awareness of the need for integration 2.Image integration 3.Functional integration 4.Coordinated integration 5.Consumer-based integration 6.Stakeholder-based integration 7.Relationship management integration -M.Joseph Sirgy 制卧经价蜀易大考 国际商学院市场营销学系II-4 Development Stages of IMC 1. Awareness of the need for integration 2. Image integration 3. Functional integration 4. Coordinated integration 5. Consumer-based integration 6. Stakeholder-based integration 7. Relationship management integration -- M. Joseph Sirgy 16 －10 16 －10