Il-5 Promotion Mix 16-11 >Advertising Reach many buyers,repeat the message,impersonal, expensive >Personal Selling Personal interaction,relationship building,most expensive Sales Promotion Assortment of tools,rewards quick response,effect short- Lived Public Relations Believable,dramatize a company or Product > Direct Marketing Nonpublic,immediate,customized,interactive 制计价蜀易大孝 国际商学院市场营销学系16－11 II-5 Promotion Mix 5 Promotion Mix 16－11 ¾ Advertising Reach many buyers, repeat the message, impersonal, expensive ¾ Personal Selling Personal interaction, relationship building, most expensive ¾ Sales Promotion Assortment of tools, rewards quick response, effect short￾Lived ¾ Public Relations Believable, dramatize a company or Product ¾ Direct Marketing Nonpublic, immediate, customized, interactive