ll-6 Setting the Promotion Mix 16-12 Issues for Setting the Promotion Mix >Stage in PLC Type of Market >Push or Pull Buyer Readiness State 制计价蜀易大孝 国际商学院市场营销学系II-6 Setting the Promotion Mix Issues for Setting the Promotion Mix ¾ Stage in PLC ¾ Type of Market ¾ Push or Pull ¾ Buyer Readiness State 16 －12 16 －12