ll-7 Promotion Mix Strategies 16-13 Pull Strategy Strategy Push Strategy Calls for Selected Calls for Using Spending A Lot Depends on: the Salesforce on Advertising Type of and Trade and Consumer Product- Promotion to Promotion to Market Push the Build Up(Pull) Product Through Consumer Product the Channels. Demand. Life-Cycle Stage 制计爱价蜀易大考 国际商学院市场营销学系Calls for Spending A Lot on Advertising and Consumer Promotion to Build Up (Pull) Consumer Demand. Strategy Selected Depends on: Type of Product￾Market & Product Life-Cycle Stage Calls for Using the Salesforce and Trade Promotion to Push the Product Through the Channels. II-7 Promotion Mix Strategies 16－13 16－13