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序号 教学内容/教学环书 授课方式及学时 学生学习预期 支撑课程目标 成 教学重点:Layout of a business letters:The format of the Mastering the structure and s Letter Writing 课微进授(2.5课时) parts ofa 学点:Layout ofa business business letter; 相标1 案例教学(0.5课时 letters Understanding 目标 主要教学内容:Basic Knowledge the principles of of business Business Letter 教学重点: nels to establish Being fam ilia business relationship; with the The structure of a start letter; channels to The writing skill of the start lette establish Words and sentence patterns business 敢学点: Master the The structure of a start letter business lette The writing skill of the start letter writing skill to 课堂进樱(2理时) 主要教学内容: establish 日标1日标) 室例教学(1课时) Establishine business relation business 目标3目标4 思政融合点: Cultivating students'integrity spirit and professional ethics as personnel engaged in nternational trade through the case (Case e1 How to find the Case 2 How to impress the customers?) 戴学重点: The structure of an enquiry letter, 课堂讲授(1.75课 having a The writing skill of an 时) thorough 目标1目标2 enquiry letter: 案例教学(1课时) understanding Words and sentence pattern 小组项目(0.25课 of enquiry; 目标3日标4 used 时) being able t 教学难点: write enquiry The structure of an letters and20 序号 教学内容/教学环节 授课方式及学时 学生学习预期 成果 支撑课程目标 1 教学重点:Layout of a business letters;The format of the envelops;The principles of business Letter Writing 教学难点:Layout of a business letters 主要教学内容:Basic Knowledge of Business Letter 课堂讲授(2.5 课时) 案例教学(0.5 课时) Mastering the structure and parts of a business letter; Understanding the principles of business Letter Writing 目标 1 目标 2 2 教学重点: The channels to establish business relationship; The structure of a start letter; The writing skill of the start letter Words and sentence patterns used frequently 教学难点: The structure of a start letter; The writing skill of the start letter 主要教学内容: Establishing Business Relations 思政融合点: Cultivating students' integrity spirit and professional ethics as personnel engaged in international trade through the case (Case 1 How to find the customers? Case 2 How to impress the customers?) 课堂讲授(2 课时) 案例教学(1 课时) Being familiar with the channels to establish business relationship; Master the business letter writing skill to establish business relationship 目标 1 目标 2 目标 3 目标 4 3 教学重点: The structure of an enquiry letter; The writing skill of an enquiry letter; Words and sentence patterns used frequently; 教学难点: The structure of an 课堂讲授(1.75 课 时) 案例教学(1 课时) 小组项目(0.25 课 时) having a thorough understanding of enquiry; being able to write enquiry letters and 目标 1 目标 2 上海电机学院商学院 目标 3 目标 4
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