I.New Product Pricing Strategies 11-4 1.Market Skimming Pricing Setting a high price to maximize revenue from the target market segment. Results in Fewer,But More Profitable Sales. 對酒（价置多大号 国际商学院市场营销学系 University of Intemational Business and Economics国际商学院 市场营销学系 11－4 1. Market Skimming Pricing Setting a high price to maximize revenue from the target market segment. Results in Fewer, But More Profitable Sales. I. New Product Pricing Strategies