I.New Product Pricing Strategies 11-5 2.Market Penetration Pricing Setting a low price to attract a large number of buyers and gain a dominant market share. Attract a Large Number of Buyers and Win a Larger Market Share. 對补至（竹置多大孝 国际商学院市场营销学系 University of Intemational Business and Economics国际商学院 市场营销学系 11－5 2.Market Penetration Pricing Setting a low price to attract a large number of buyers and gain a dominant market share. Attract a Large Number of Buyers and Win a Larger Market Share. I. New Product Pricing Strategies