Wheel of Retailing Medium Strategy Moderate prices Improved Facilities High-Ended Strategy Broader Base of High Prices Value. and service. Excellent Facilities Conscious Consumers and Services Upscale Customers LOW-End Strategy Low Prices Limited Facilities and services Price Sensitive ConsumersLow-End Strategy • Low Prices • Limited Facilities and Services • Price Sensitive Consumers Medium Strategy • Moderate Prices • Improved Facilities • Broader Base of Value- and Service￾Conscious Consumers High-Ended Strategy • High Prices • Excellent Facilities and Services • Upscale Customers