Retail Strategy Alternatives LOW-Ended Strategy High-Ended Strategy Low Rental location-- Side Street High Rental Shopping Center or Central Business District Location No Services or Services Charged Elaborate Services Available at Additional Fee(or Services Included in Price, Such As May Be Limited to Credit and Credit Decorating Returns Delivery Gift Wrapping Alterations Layaway Spartan Fixtures and Displays Elaborate Fixtures and Displays Simple Retail Personnel Organization Elaborate Retail Personnel Organization Price Emphasis in Promotion No Price Emphasis in Promotion Self-Service or High Sales per Store Product Demonstrations, Low Sales Personnel ratio Per Store Personnel ratio Crowded Store Interior Spacious Store Interior Most Merchandise Visible Most Merchandise in BackroomLow-Ended Strategy High-Ended Strategy No Services or Services Charged at Additional Fee (or Services May Be Limited to Credit and Returns Elaborate Services Available Included in Price, Such As: Credit Decorating Delivery Gift Wrapping Alterations Layaway Spartan Fixtures and Displays Elaborate Fixtures and Displays Simple Retail Personnel Organization Elaborate Retail Personnel Organization Price Emphasis in Promotion No Price Emphasis in Promotion Self-Service or High Sales per Store Personnel Ratio Product Demonstrations, Low Sales Per Store Personnel Ratio Crowded Store Interior Spacious Store Interior Most Merchandise Visible Most Merchandise in Backroom Low Rental location -- Side Street High Rental Shopping Center or Central Business District Location