Developing the Art of Persuasion. Remember that people usually base actions more on feeling,opinion,and beliefs than on logic and reason.A rational approach is one that considers all the variables,and in most situations there are many variables we cannot be sure of. True rationality also considers people's emotions and other "illogical"factors. Here is a five-step sequence for persuasive communication:Developing the Art of Persuasion. • Remember that people usually base actions more on feeling, opinion, and beliefs than on logic and reason. A rational approach is one that considers all the variables, and in most situations there are many variables we cannot be sure of. True rationality also considers people’s emotions and other “illogical” factors. Here is a five-step sequence for persuasive communication: