Advertising is a very important part of its promotional mix,and nowadays few will disagree that advertising is an economic force and social institution that advertising is an economic force and social institution that affects the lives of everyone.The ex-President of the U.S.A. Franklin D.Roosevelt is reputed to have said:"If I were starting my life again,I am inclined to think I would go into the advertising business in preference to almost any other. As advertising is an important element in the promotional programs of most retailers and manufacturers,they spend four or five times as much money for personal selling.The sharp increase in travel advertising spending is a convincing point in the importance of travel advertising for business success in this competitive world of tourism,It is encouraging to witness the increasing awareness in travel advertising in Chinese tourism circles. 77 Advertising is a very important part of its promotional mix, and nowadays few will disagree that advertising is an economic force and social institution that advertising is an economic force and social institution that affects the lives of everyone. The ex-President of the U.S.A. Franklin D. Roosevelt is reputed to have said: “If I were starting my life again, I am inclined to think I would go into the advertising business in preference to almost any other. ” As advertising is an important element in the promotional programs of most retailers and manufacturers, they spend four or five times as much money for personal selling. The sharp increase in travel advertising spending is a convincing point in the importance of travel advertising for business success in this competitive world of tourism, It is encouraging to witness the increasing awareness in travel advertising in Chinese tourism circles