repute:v.be generally considered or reported to be,be Advertising is a very important part of its thought of as认为，当作 promotional mix,and nowadays few will He is reputed to be the best surgeon in Paris. disagree that advertising is an economic 一般认为他是巴黎最好的外科医生。 force and social institution that advertising If I were starting my life again,...to almost any is an economic force and social institution other.如果我再次拥有生命，我将倾向与优先考虑从 that affects the lives of everyone.The ex- 事广告业而不是其他行业。 President of the U.S.A.Franklin D. F引出虚拟条件句，表示纯粹假设或实现的可能性不大， Roosevelt is re puted to have said:"If I were If she were here,she would lend me a hand. starting my life again,I am inc lined to think 如果她在这儿，她会帮助我的。 I would go into the advertising business in If I had known his address,I would have visited him. preference to almost any other:" 如果我知道他的地址，我早就去拜访他了。 As advertising is an important element in be inclined to do sth.:direct the mind in a certain direction,cause sb.to have a tendency or wish to the promotional programs of most retailers do sth有..的倾向，想做某事 and manufacturers,they spend four or five I'm inclined to think that he is apposed to the times as much money for personal selling. plan. 我觉得他反对这个计划。 The sharp increase in travel advertising gointo:enter加入，从事 spending is a convincing point in the go into business从商 importance of travel advertising for business go into the army从军 success in this competitive world of tourism, in preference to:favouring one person,country It is encouraging to witness the increasing etc.more than another优先选择 awareness in travel advertising in Chinese I should choose this in preference to any other. tourism circles. 我宁愿选择这个而不要其他的。 66 Advertising is a very important part of its promotional mix, and nowadays few will disagree that advertising is an economic force and social institution that advertising is an economic force and social institution that affects the lives of everyone. The ex￾President of the U.S.A. Franklin D. Roosevelt is reputed to have said: “If I were starting my life again, I am inclined to think I would go into the advertising business in preference to almost any other. ” As advertising is an important element in the promotional programs of most retailers and manufacturers, they spend four or five times as much money for personal selling. The sharp increase in travel advertising spending is a convincing point in the importance of travel advertising for business success in this competitive world of tourism, It is encouraging to witness the increasing awareness in travel advertising in Chinese tourism circles. repute: v. be generally considered or reported to be, be thought of as 认为，当作 He is reputed to be the best surgeon in Paris. 一般认为他是巴黎最好的外科医生。 If I were starting my life again, …to almost any other. 如果我再次拥有生命，我将倾向与优先考虑从 事广告业而不是其他行业。 If 引出虚拟条件句，表示纯粹假设或实现的可能性不大， If she were here, she would lend me a hand. 如果她在这儿，她会帮助我的。 If I had known his address, I would have visited him. 如果我知道他的地址，我早就去拜访他了。 be inclined to do sth.: direct the mind in a certain direction, cause sb. to have a tendency or wish to do sth.有…的倾向，想做某事 I’m inclined to think that he is apposed to the plan. 我觉得他反对这个计划。 go into: enter 加入，从事 go into business 从商 go into the army 从军 in preference to: favouring one person, country etc. more than another 优先选择 I should choose this in preference to any other. 我宁愿选择这个而不要其他的