The Product and the Product mix Product classifications a durability and tangibility Classification: Nondurable goods Durable goods a services 10-610-6 The Product and the Product Mix ƒ Product classifications Product classifications ƒ Durability and Tangibility Durability and Tangibility Classification: Classification: ƒ Nondurable goods Nondurable goods ƒ Durable goods Durable goods ƒ Services Services