The Product and the Product mix Consumer -Goods Classification Convenience goods Staples Impulse goods Emergency goods Shopping goods Homogeneous shopping goods Heterogeneous shopping goods Specialty goods a Unsought goods10-7 The Product and the Product Mix ƒ Consumer Consumer-Goods Classification: Goods Classification: ƒ Convenience goods Convenience goods ƒ Staples Staples ƒ Impulse goods Impulse goods ƒ Emergency goods Emergency goods ƒ Shopping goods Shopping goods ƒ Homogeneous shopping goods Homogeneous shopping goods ƒ Heterogeneous shopping goods Heterogeneous shopping goods ƒ Specialty goods Specialty goods ƒ Unsought goods Unsought goods