上游充通大学 SHANGHAI JIAO TONG UNIVERSITY Pre-RFP/Proposal Marketing (Cont.) Be familiar with a customer's needs,requirements and expectations. The pre-RFP or pre-proposal efforts by a contractor are considered as marketing or business development and are performed at no cost to the customer. May prepare an unsolicited proposal Efforts are crucial to establishing the foundation for winning a contractBe familiar with a customer’s needs, requirements and expectations. The pre-RFP or pre-proposal efforts by a contractor are considered as marketing or business development and are performed at no cost to the customer. May prepare an unsolicited proposal Efforts are crucial to establishing the foundation for winning a contract Pre-RFP/Proposal Marketing (Cont.)