Brand Equity: Differential Response Taste perceptions of six beer brands when the drinker knows what he/she is drinking Colt 45 Pabst oors Guinness Miller Lite Budweiser O Copy rights reserved, Zou Deqiang3 3 © Copy rights reserved, Zou Deqiang Brand Equity: Differential Response • Taste perceptions of six beer brands when the drinker knows what he/she is drinking