Brand Equity: Differential Response Taste perceptions of six beer brands when the drinker does NoT know what he/she is drinking Pabst Budweiser Colt 45 Guinness Miller Lite Coors O Copy rights reserved, Zou Deqiang2 2 © Copy rights reserved, Zou Deqiang Brand Equity: Differential Response • Taste perceptions of six beer brands when the drinker does NOT know what he/she is drinking